Metropolitan Memorial Parks (MMP) Cremations Strategy

The Challenge

Metropolitan Memorial Parks (MMP) is developing a Cremations Strategy to strengthen its position in Sydney’s expanding cremation market, where services already account for 65% of interments and are projected to exceed 70% by 2041. Despite operating crematoria at Woronora, Eastern Suburbs, and Macquarie Park, MMP faces challenges including underutilisation, aging infrastructure, and limited sustainable service options—amid rising competition and shifting consumer preferences.

The Action

Polis Partners supported MMP in assessing market positioning, operational
performance, and strategic growth opportunities. The strategy included:

• Demand forecasting and consumer insights
• Service diversification, including eco-friendly and digital options
• Operational upgrades and technology-driven customer experience
• Evaluation of growth scenarios from status quo to market expansion
• Sustainability initiatives, including low-emission cremators and alternative methods

The Results

The analysis confirmed that targeted investment in innovation and efficiency would position MMP as a leader in the cremation sector. The findings informed a long-term business case for infrastructure and service enhancements, supporting financial sustainability and public service outcomes.